Poshak, a quick-service Indian restaurant, brings the authentic and vibrant flavors of India to every meal. Known for its rich, aromatic spices and diverse menu options, Poshak has become a go-to destination for Indian food enthusiasts who crave both convenience and quality.
Challenges When Poshak approached us, they needed a brand identity and digital presence that reflected the boldness and richness of their cuisine. The challenge was to capture the essence of Indian culture while ensuring the brand stood out in the competitive QSR market.
Solutions We crafted a full-spectrum branding and digital marketing strategy for Poshak that included: - Visual Identity: A vibrant color palette inspired by Indian spices, paired with modern typography. - Menu Design: Clear, appealing, and culturally aligned with Indian cuisine. - Social Media Activation: A content plan showcasing signature dishes like biryanis, Masala, and Rolls through engaging visuals and storytelling. - Paid Promotions: Data-driven campaigns targeting Indian food lovers and QSR enthusiasts.
Outcomes Increased brand recognition within the local community. Boosted customer engagement with interactive social media posts. Achieved a significant rise in sales within the first quarter of launching the new strategy.
Let’s Work Together
Just like Poshak, your brand deserves a unique flavor in the digital world. Let’s create something extraordinary together.
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